How to Build a Website for an Accounting Firm
As you seek to build your accounting business, a website can be a tremendous marketing tool. You want potential clients to be able to easily inquire about who you are and how they can get in touch with you. Build a website in order to provide that access.
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Instructions
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Prepare for Creating a Website
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1
Contact an Internet service provider (ISP) and arrange for them to host your website.
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Acquire a domain name. Realize that someone may have already reserved a domain name that you wanted, so employ some ingenuity to find a name which connects suggests your firm but is still unique. ISPs can help you find a domain name.
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Organize Your Content
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Compile all the information you want any interested party to know about the firm. There is no need to skimp since there is no limit to the number of links and pages that can be added to the site, but be aware that there is a limit to the amount of information a visitor will want to see at once.
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Organize the information into pages as a mock-up of the site.
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Refine this raw information by writing it into something easy to read and understand.
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Devise how to structure the pages. Create links among the pages in such a fashion that they flow logically from the mindset of someone who is looking for the information the site provides.
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Investigate how other accounting firms have structured their websites.
Build Your Website
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Design your introductory page to be inviting and intuitive to navigate. Anticipate what visitors will be most interested in investigating and place links in plain view that answer those questions.
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Consider hiring a web designer. Depending on the brand of the accounting firm, a design can be simple or more involved, but there is definitely an art to creating a web page that makes people feel welcome and willing to explore.
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Network your website just like you network your business. Put a link from your page to client pages and request to have your page linked back to through their page. This can lead to more clients wandering over to your site.
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Program your website with the help of a programmer.
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Assign or hire someone to keep the website up to date, if you plan on continually updating the website. This responsibility can be outsourced.
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Tips & Warnings
Look for a web designer who doubles as a programmer and save money.
