How to Write a Creative Marketing Brief
A creative marketing brief is a document outlining the expectations by a company's marketing team regarding a finished project. The marketing team can clearly define what they want the creative team to create. Follow these tips to create a marketing brief so all parties involved will know what work is expected of them.
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Instructions
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Write a summary of the project including any background information. Include all areas and all players who will be involved in the project. Know the prices of each part of the project and the total cost.
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Outline the expectations of each party involved. Know the individual jobs of each player and include these job expectations in your creative marketing brief. You want everyone to be clear about the job at hand.
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Include the dates of each part of the project. Know who is completing what and when it should be completed. Have a date for the final project.
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State your goals and objectives so that everyone knows the purpose of your project. You have a better chance of succeeding if everyone is clear on this point.
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Know your target group. The more you know about the target, the more successful your project will be. Once you know the target group, you can tailor the project to that group.
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Write your brief in project format with clear headings and sections for each part of the project. Include plenty of white space between sections so readers can scan for information.
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Tips & Warnings
Revisit your creative marketing brief regularly to ensure that all players are on target.
