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Step 1
Negotiate contracts for team members. Although athletes' agents handle this aspect most of the time, sports marketers will sometimes work with a company to chisel advertising or promotional contracts for clothing, beverages or other items.
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Step 2
Work on the development and design of a team's venue. Sports stadium today serve other functions than merely giving the team a place to play. Ballparks and stadiums house stores, restaurants, food kiosks and represent the team's brand and identity. Therefore, a professional needs to determine the best approach to take when working on a venue's layout and promotion.
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Step 3
Research sports trends. Sports marketers need to be on the cutting edge of the latest developments in corporate sponsorship, film and TV tie-ins, music and product licensing and all the other ways to promote their team's or athlete's brand.
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Step 4
Produce websites, newsletters and fan databases. Create easy-to-navigate webpages, offer special discounts for season ticket holders and keep fans and the media up to date on the activities of the team and its players.
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Step 5
Arrange giveaways and promotions geared to the team's fans. Sports marketing specialists decide what promo items (seat cushions, key chains) to produce for game day promotions. They also work with other companies to forge sponsorship for various team events, like personal appearances at a local restaurant.
