How to Write a Press Release for PRWeb

A press release is a valuable marketing tool to any business. If your press release generates a story in a local newspaper, you've succeeded in getting free advertising distributed locally. However, send your press release to PRWeb and it will get national attention and dramatically expand your customer base.

Instructions

Difficulty: Moderately Easy

1. Create an account at PRWeb (see Resources). The account is free but you will have to register. You'll have to provide name, phone number and email address.
2. Find something newsworthy about your business. Everything about your business is exciting to you but not to a reporter. Find an angle that will grab his attention and make him want to research your business further.
3. Look for supporting documentation. An expert supporting your position is the perfect way to give your press release the authenticity it needs. Essentially, you'll prove it's not just you who's excited about what your business has to offer.
4. Craft some quotes. Add quotes from you, your expert or any other person relevant to the story. This will make your press release sound just like a good news story.
5. Write your press release. Take everything you've found and start writing. When you're done, print your release and put it away at least overnight. Come back and reread it—everything must be perfect before you send it out.
6. Upload your press release to PRWeb. Click on the Submit Release button to get the process started.
7. Decide how much media attention you want for your press release, choose the corresponding package and pay the rate. The rates increase with the amount of media attention you choose.
8. Check back once your press release has been distributed to see how many reads it has received. PRWeb will tell you how many times your press release has been read since it was sent out. This will give you a good idea of whether or not this marketing tool worked for your business.

Tips & Warnings

• If you aren't a great writer, PRWeb offers writing and editing services for an additional fee. Go this route if you're having trouble crafting your release.
• Don't forget to spell check your work. Also consider having another person read your work to look for errors. Your press release should be completely error-free before it goes to PRWeb.