How to Write a Customer Testimonial Web Site Page

By eHow Internet Editor

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When you design a web site, include a customer testimonial page to help promote your business. Customer testimonials are positive statements by customers recommending your product or service. Potential customers will read the testimonials and feel confident about your company. Follow these tips to write a customer testimonial web site page.

Instructions

Difficulty: Moderately Easy

Step1
Ask satisfied customers to write customer testimonials for you. They can write what they like about your product or service. Ask them to include something special about your company that makes it different from the other companies. Or include a testimonial telling how you helped a customer overcome an obstacle.
Step2
Use quotations so potential customers know the words are authentic and that you didn't just make them up to promote your company.
Step3
Use numbers, percentages and savings or profits when possible to lend credibility to the testimonials. Facts show how your company can help others. Numbers are concrete evidence of what you can do.
Step4
Use credible sources, famous people, doctors, managers or scientists. Also use regular customers like the average buyers of your products or services. Don't want to include members of your family or friends.
Step5
Include links from your testimonial page to your home page where your products and services are listed. Direct potential customers to descriptions of what your company offers.
Step6
Add names, titles and links to the bottom of each testimonial. Include photos when possible. Break the testimonials up into separate blurbs with plenty of white space between each one. Keep testimonials short and to the point.

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eHow Article:  How to Write a Customer Testimonial Web Site Page

eHow Internet Editor

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Category: Internet

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