How to Write a Customer Testimonial Web Site Page

When you design a web site, include a customer testimonial page to help promote your business. Customer testimonials are positive statements by customers recommending your product or service. Potential customers will read the testimonials and feel confident about your company. Follow these tips to write a customer testimonial web site page.

Difficulty: Moderately Easy

Instructions

1. Ask satisfied customers to write customer testimonials for you. They can write what they like about your product or service. Ask them to include something special about your company that makes it different from the other companies. Or include a testimonial telling how you helped a customer overcome an obstacle.

2. Use quotations so potential customers know the words are authentic and that you didn't just make them up to promote your company.

3. Use numbers, percentages and savings or profits when possible to lend credibility to the testimonials. Facts show how your company can help others. Numbers are concrete evidence of what you can do.

4. Use credible sources, famous people, doctors, managers or scientists. Also use regular customers like the average buyers of your products or services. Don't want to include members of your family or friends.

5. Include links from your testimonial page to your home page where your products and services are listed. Direct potential customers to descriptions of what your company offers.

6. Add names, titles and links to the bottom of each testimonial. Include photos when possible. Break the testimonials up into separate blurbs with plenty of white space between each one. Keep testimonials short and to the point.

Resources

• A good example of a customer testimonial web page