How to Write an Opinion Piece in Your Newsletter

Neighborhood newsletters can be so much more than calendars and recipe lists. There is, of course, the news of the area to include. But one underused style of writing for such a publication is opinion. By arguing one side of an issue--and clearly stating that the piece is simply an argument, not intended to be an objective statement of facts--neighbors can become engaged in a debate that will increase participation and make for better ideas in the group. Read on to learn more.

Things You'll Need

• A newsletter
• A strong opinion about a topic of interest to that publication's readers

Instructions

How to include opinion in your neighborhood newsletter

1. First, you'll need an idea. Maybe it's the pro-con about spraying chemicals on the blackberries surrounding the neighborhood, or suggestions about what can be done to punish irresponsible dog owners, or what the entrance sign to the neighborhood should look like. Pick something that you have a personal passion about, one that you want to share with others.

2. Determine is anyone outside of your family going to find this interesting. You are on the right track if: It's about an issue that directly affects people (preferably a lot of people) in your neighborhood. It's happening now. There is some element of controversy or conflict involved. Or it's really unusual or humorous. Rethink it, if: You want to get back at someone about something. You want to get on a soap box and spout. You're the editor/writer; you can do what you want.

3. Think about why you are writing this. Are you trying to serve the public? Or provide a forum for a marketplace of ideas? Are you being your neighborhood's watchdog? Are you trying to inform, guide or advocate for a change? If you have any hidden stake, or personal gain to make, stay out of it in this venue.

4. Build your case. List all of the arguments for your idea and be prepared to diffuse the ones against it.

5. Collect your evidence. Don't just say you think something should be a certain way, prove it. Use testimonials, factoids, anecdotes, comparisons, historical context, whatever you can muster to make your plea.

6. Before you write, think again about who your audience is. Like a good speaker, a good writer knows who the people listening are and caters to what they want to know and hear.

Tips & Warnings

• Write a draft, then share it with someone outside of the neighborhood who will give you an honest and blunt assessment. If some points seem sticky, let a few different people read it.

• Don't throw a Molotov cocktail into your neighborhood via the newsletter. Sure, you can include a well-stated and strong opinion. If you're really interested in some rabble-rousing, there are better venues. How about a personal blog?