How to Write a Free Online Course to Promote Your Website

Is it time for you to start building your website mailing list? If so, you need a good internet marketing technique idea to make it happen. One of the best ways to get people to sign up for your mailing list is to write and offer a free online course in your topic area. It’s not difficult to write a course when you focus on your area of specialty. Follow these steps to get your free online course up and running as quickly as you can.

Difficulty: Moderately Challenging

Instructions

Things You'll Need:

• Internet access
• Autoresponder
• Word processor
• Website or blog

1. You can write a free online course that continues indefinitely even though you only need five to seven sessions to make a good online course. This has the advantage of keeping your name and product offerings in front of your mailing list members without having to use an obvious sales pitch. Most people need to see an offer several times prior to making a purchase and offering a free online course provides that opportunity while giving good information that builds your reputation as an expert.

2. Know that you have several options for writing your course. Your course can provide substantial information on one theme of your topic, can briefly introduces several different topic ideas, be a series of tips or information facts related to your topic or use a series of related web articles as the course content. The main thing is to select a concept and stick with it so you don’t confuse your readers.

3. Be aware that a primary key to making a free online course an internet marketing tool for your website business is to give substantial information without giving away everything about your product or service for free. For instance, you can tell people why they might need a particular item or product, but don’t tell them what to do with it or how to use it. They would have to purchase what you have to sell to get the details on the product or service.

4. Make your free online course an internet marketing technique by including the opportunity to make a purchase in each session of the course by including a link to your sales page or product shopping cart. You can give a call to action in the course and then include another opportunity at the end of each course session. Insert your free online course into an autoresponder that uses a double-opt option to get subscribers to your free course. Promote the course on your website, blog, and through web articles.

Tips & Warnings

• A free online course provides the opportunity to build trust between you and the potential client prior to a purchase.
• Make your free online course as good as a paid course to build your reputation as a professional.
• Never send your free online course to people that have not signed up for it.

Resources

• Suite 101 Courses

[WickerWoman]

on 7/11/2008 Very interesting article about setting up online courses through an autoresponder, something I've been thinking of doing for years. Better get on it. 5 stars!