How to Choose a Voiceover Talent for a Television Promo

Choosing the correct voiceover talent for a television promo is exciting and rewarding. If you have a great ear for what’s hot in the current market for your product, and you know your target market’s needs, auditioning your talent will be easier.

Instructions

Difficulty: Moderate

1. Confirm copy is finalized and approved.
2. Discuss budget to hire voiceover talent.
3. Shop around at the local talent agencies for available union or non-union talent.
4. Look for talent options in your front yard. Your best talent could be in your own company. Send out an email requesting any professional voiceover talent with agency representation to come audition for you.
5. Listen for articulation and personality conducive to your product.
6. Choose the person you feel an instant relationship with--that can deliver your direction instantly.
7. Submit several different reads of the copy to the department/client for approval.

Tips & Warnings

• Always be prepared and very clear when stating directions of how copy should be read. This will avoid long unfruitful sessions.

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