How to Strategically Place Promo Content

Placing promo content allows you to drive viewers/listeners to a specific location, inform them of special details or to show them fresh new network environments.

Instructions

Difficulty: Moderate

Things You’ll Need:

• Traffic management software or daily listing of avails
• Knowledge of promo placement strategies

1. Acquire a copy of the daily listing of avails and the shows airing that day or log on to your traffic management software and view the daily log.
2. Gather a copy of your available promos.
3. Determine the number of times each promo can air in a 24-hour period.
4. Determine day-part placement parameters.
5. Begin with promos that have time constraints and can only air in specific areas.
6. Follow with the promos that drive viewers to view prime time shows that evening.
7. Place the remaining tune-in promos (coming up next).
8. Distribute all remaining promos evenly or based on avail time allotted.

Tips & Warnings

• Keep great notes of promo end dates, air-dates and rotation parameters. Misplacement or non-placement is very costly.

Who Can Help:

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