How to Write a Network Presentation Reel

A network presentation reel is the video business card and vocal resume of a TV network. This is a money-generated item packed with subliminal hype!

Instructions

Difficulty: Challenging

1. Attend several meetings to determine the direction and target market for the reel.
2. Ask if there will be individual reels per day part, an all encompassing reel to cover a day on the network or maybe even just highlights of the most watched shows or original programming.
3. Call your team together and discuss immediate target areas.
4. Write down draft scripts, footage ideas, graphics concepts and music bed options.
5. Pull and notate on script all related clips and music.
6. Discuss graphic options and ideas with editor.
7. Create transitional graphics with editor.
8. Create day-part segment graphics if none are currently airing on the network.
9. Bring all elements and components together with team and editor.
10. Submit several versions for approval.

Tips & Warnings

• This can be a monster project with lots of people involved. Check your ego and sensitive feelings at the door. Let creativity rule!

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