How to Write SEO Blurbs

Have you ever noticed how difficult it is to read a long rambling essay on the Internet? It's hard on the eyes and it doesn't usually engage the reader. If you want to be a successful SEO copywriter then it is a really good idea to master writing in a short but sweet style.

Instructions

Difficulty: Easy

1. If you own a website you probably have realized by now that through
   the entire process of search engine submission to writing descriptions
   of your products and services you will always be writing in a shorter
   form known as the blurb.
   
   The blurb crams as much information as possible into the smallest
   amount of space possible. Whenever you have a chance to write a
   blurb, especially if it is an out-of-contest piece of description or
   promotion for your website you should always make sure that it is
   nicely optimized with keywords in mind.
2. There are two kinds of blurbs: the in-context
   blurb that is found on a page in your site and the out of context blurb
   that is submitted to search engines.
   
   An in context blurb that is written on a web page is ideally about 600
   words long, never shorter than 250 words and never longer than
   about 900.
   
   An out of context blurb is about 250 words long and appears as a
   short description of what your site is about on a search engine. It
   functions as a short but concise summary of the entire contents of
   your web document.
3. However the trend lately is for even shorter blurbs, especially when it
   comes to submitting your site to search engines. Some descriptive
   blurbs for you site can be as short as 160 characters!
   
   Both your in-context and out-of-context blurbs should be loaded with
   keywords (you can find a list of search engine optimization tools in
   the third section of this book.) Super-charging ALL of your content
   with keywords is essentially what search engine optimized content is!