How to Write a Press Release as a Marketing Tool

You can easily learn how to write a press release that can bring more benefits than you might first realize for your business efforts. After you write and submit a press release, it can help bring attention to a web-based business without much more effort on your part. Use these tips to write a press release that becomes a strong marketing tool for your web business.

Instructions

Difficulty: Moderate

Things You’ll Need:

• Internet access
• Word Processor

How to Write a Press Release as a Marketing Tool

1. Make the focus of the press release tight and specific so your reader will know exactly what you are talking about when reading your release. That means you want to only present one piece of information in the press release.
2. Include all of the important points people need to know about the information you are releasing so people will know what to do as a result of reading your press release. For instance, do you want her to read your book, go to your website, sign up for your newsletter or do something else? Make that clear in the press release so she doesn’t have to guess.
3. Write your press release according to the required format of the press release directory you will submit it to. For instance, some press release directories require that the press release be a certain word count. You can find this information on the website of the press release directory.
4. Use both a title and subtitle with your press release. This gives the opportunity to add additional keywords to the press release and adds information in a quick way for the readers. A subtitle can help increase interest in the subject of your press release.
5. A press release is your professional presentation to the public so carefully review it prior to submission to make sure there are no grammar, punctuation or spelling errors. The press release may not get published it’s sloppy, and if there are mistakes you will not look like a professional.
6. If the press release directory does not specify a word count, keep the press release at a reasonable length. This is usually about two pages or less. A 500 word press release is quite common.
7. Read press releases to get more ideas about the format and style of writing used in a press release. If you don’t like the writing, don’t use that format. Take the ideas that stand out to you and only use those points when you write your press release so it can serve as a effective marketing tool for your web business.

Tips & Warnings

• Take time to write a press release to get the most mileage from it as a marketing tool.
• Keep the writing at a level the average reader can understand when writing your press release.