Difficulty: Moderately Easy
Step1
Identify your audience. Knowing what geographic you want to target will dictate the words you use and the graphics and promotions you advertise in your letter. Outline topics such as education, gender, culture, interests, income, and job type. It may be difficult to get exact information; however, you can make a reasonable assumption based on your geographic locale and visiting county Websites. Now draft your letter.
Step2
Grab the audience’s attention. You want to get your potential clients to open your letter so subtle graphics or an over-sized envelope will work. Once opened, maintain their attention by opening with statistics, questions, or a scenario. You want to grab the audience and pull them in.
Step3
Develop their interest. You want potential customers to be interested in your product so this may include vivid product/service descriptions, highlights or special features, and price.
Step4
Create a desire in the audience to want the product/service. This may be the most critical. It’s not enough to get the potential client interested, but create a feeling that the customer must want/need it. Show them how their life will be better for having it or how they will be the envy of the neighborhood.
Step5
Get the audience to act. Make it easy for the potential customer to act and buy your product or service. Give them multiple options with the least effort required to get it. Have them visit a website, walk into a retail outlet, call a toll free number, or attach a self-addressed stamped envelope for their quick and easy reply.
Time bound it as well. Create a sense of urgency by indicating quick action by a certain date. By following these steps you can craft an effective results-oriented sales letter.
Novice 
