How to Market a Jewelry Business in a Local Area

Professional-looking business cards are a must.

If you're starting your own jewelry business to earn extra cash, you can't turn even your best designs into profits unless customers find out about your products. Use a basic marketing plan to attract consumers and grow your business.

Difficulty:

Moderate

Instructions

Things You'll Need

• Flyers
• Business cards
• Jewelry samples

1. Place a press release about your jewelry business in the local newspapers. You may write this yourself or call the newspaper to find out if they would be interested in covering your business. Think of an angle that might be locally newsworthy; for example, if your production system is ecologically responsible or you use only local materials to design your works, your story will be compelling and locally appealing.

2. Distribute flyers in high-traffic areas where interested customers might find them. Get permission from other businesses to place flyers in grocery stores, libraries, laundromats and local daycare facilities.

3. Visit the retail jewelry and craft stores in the area; leave your business card, a flyer and perhaps a few of your jewelry designs. Schedule a time to meet with the manager about the possibility of selling your designs in her store.

4. Tell all of your friends and family that you are selling jewelry. Give them a few samples to wear at work so they can act as walking advertisements for your merchandise. Ask them to spread the word about your new business.

5. Advertise your jewelry and designs at local craft and business fairs. Include coupons for discounts and offer home presentations or custom designs.

6. Attend craft fairs where you can network with prospective vendors and clients. Consider renting a booth at such fairs to sell your products; often you can pay a small fee to set up a table to sell your merchandise at a farmer's market, street fair or other regularly scheduled local events.

References

• basicmarketing.com: Basic Marketing Ideas