How to Run a Theme Restaurant

Theme restaurants attract and retain customers by serving good food that compliments the theme. Themes are limited only by your imagination and of course, pocketbook. Experts agree that the quality of the food will keep customers returning. Unless your restaurant is located in a heavily traveled tourist site, return customers can make or break your restaurant. Here are some tips to help run a theme restaurant.

Instructions

    • 1

      Select the overall theme of the restaurant by studying the price of decor needed, and menu items that are appropriate to the theme. For example, an old west theme needs to have menu items that compliment it, such as steaks, ribs and chops. Pan bread, corn bread and succotash would also compliment the theme. Old fashioned drinks like birch beer, sassafras and root beer would also compliment an old west theme restaurant. Steaks, ribs and chops can be expensive and birch beer can be difficult to locate. When selecting the theme for the restaurant, always determine the complimentary food to be served, along with the price and availability.

    • 2

      Choose music that compliments your theme, whether it's country western music for an old west theme restaurant, or 70s music for a disco theme restaurant. Make sure the music can be heard but not be so loud that customers can't talk to each other comfortably.

    • 3

      Decorate the theme restaurant both inside the restaurant and outside. Don't forget to include the entry, bar and restrooms when decorating in your theme. Customers who are waiting for a table will enjoy the theme and be entertained while they are waiting. For example, in an old west theme restaurant, customers can enter under a "Double K Ranch" sign, visit the "cowboys" or "cowgals" restroom and munch on peanuts and beef jerky in the bar. Bare wood floors, wagon wheels as tables, servers dressed as cowboys and fiddle music playing all compliment the old west theme restaurant.

    • 4

      Review the menu items frequently and update them as needed. Remove expensive menu items that have a low sales volume. Add seasonal and local foods when appropriate to the theme. Remember that the quality of the food will keep customers returning.

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