How to Get Publicity Photos
Good publicity photos can mean the difference between obscurity and blockbuster status. A publicity photo captures the high points of your business, whether it's art, acting or interior decorating. They convey a message about the quality of service you or your product deliver. Include publicity photos in a press kit and build on the buzz the image creates.
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Instructions
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Identify a photographer with experience taking publicity photos for your type of business. Find photographers either by looking in the phonebook, online or by asking others in your industry. Call candidates to explain what you are looking for and to arrange a meeting.
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Examine the photographer's portfolio. Since a good publicity shot is important to your success, it's crucial to find a successful photographer. See if the photographer has examples of photographs similar to what you want or that you like stylistically.
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Settle on a price for the photographer's time and for the usage of the images. Negotiate to purchase the rights to the photographs if you intend to use them on numerous occasions or simply purchase the number of prints you require.
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Stage the photo shoot. Talk to the photographer about the important elements you need the photographs to capture, then let him arrange the shots. Guide the photographer if you feel she is missing crucial points, but remember she's the professional.
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Examine the proof sheets and choose your publicity shots. Proof sheets contain thumbnails of all of the images taken during the photo shoot. Select the photos believe are most effective and order prints directly from the photographer.
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Tips & Warnings
Professional publicity shots should include black and white photographs.
