How to Advertise a Business on Cable
If you're a small business owner, you know how important advertising is. Where and how you choose to advertise can be the difference between sink and swim. One venue many business owners choose is cable TV. Placing a commercial on a local cable TV station can increase sales. If you choose to advertise on cable, here are some things you must do to help make your advertisement a success.
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Instructions
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Create an advertisement. Decide if you want to use actors, yourself or employees of the business in your advertisement. Write a script.
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Determine a budget for cable advertising. While advertising on cable can be relatively inexpensive, keep your advertisement simple to hold costs down. Elaborate, effects-laden ads can cost thousands of dollars.
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Decide if you wish to target only the local area, or if you wish to advertise on other cable stations to broaden your audience. You can negotiate cheaper rates if you're going to advertise on multiple stations and for longer periods of time.
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Contact an advertising sales representative at your local cable station. He can help you work through any problems and can offer invaluable suggestions about when and where to best place your advertisement.
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Make sure the cable company runs your advertisement the same time on the same days. Repetition helps people remember, and playing the advertisement on a schedule plants your business in the minds of the viewer.
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Tips & Warnings
Rates for cable advertising are negotiable. The size of your target area, the time of year and even which channel you choose to advertise on are all factors in the cost of cable advertising. Discuss cost-saving packages with your sales representative.
