How to Use RSS for Enewsletters
RSS stands for Rich Site Summary. It's a delivery system for administering information to large numbers of people without using email servers, although RSS appears in many email programs configured to accept it. News organizations and bloggers utilize RSS feeds, and they're valuable distribution tools for eNewsletters.
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Instructions
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Look at the benefits of RSS for distribution of eNewletters over traditional email. Because spam filters are more prevalent and Windows strips out graphics, email is used less for distribution.
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Subscribe to several RSS feeds to see how they work and to evaluate them, keeping your communications goals in mind. CNN is one example of RSS, and eNewsletter RSS subscriptions are available from many organizations.
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Choose RSS software for creating the eNewsletter feeds from your organization. Make sure you get all the necessary features. For instance, if you want RSS feeds to go to individual email accounts, you need that feature in the software.
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Consider using an RSS-syndication service. This is an alternative to installing and managing eNewsletter distribution on your own and purchasing software.
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Inform your eNewsletter clients of the changeover to RSS, if necessary. Include simple steps on how to subscribe. Remember, they may need an RSS reader and directions on how to download the tool.
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Make sure RSS eNewsletter feeds are showcased on your website. You want to make it easy for users to subscribe.
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Tips & Warnings
Many RSS eNewsletters are free. However, those with proprietary information charge a fee.
