How to Create a Dynamic Media Kit

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By Catherine Eujon
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Move clients with a dynamic media kit.

Position yourself as an expert with a media kit. The contents of your portfolio could produce a future of success for you. Jenna Glatzer, author of “Book Promotion Ain’t for Sissies”, outlines the recommended pieces for a promotional media kit. Follow her experienced guidelines to create a media kit.

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Difficulty: Moderately Easy

Instructions

Things You'll Need:

Media kit materials - See Step 1

Promote With Power and Media Kit

Step 1

The essentials for a media kit are:

Press release
Cover art
Reviews
Q & A
Article
Author’s photo
Publicity plan
Step 2

Unless you hire a publicist, you’ll write your own press release. PRWeb offers excellent guidelines for format and tips. See Resources for their online address.
Step 3

Include cover art and author photo at a size large enough for publication
scanning. Attach a note indicating you can send art in digital formats
in high resolution.
Step 4

Send a sampling of professional and reader reviews. Include also your
blurbs and some reviews of past work.
Step 5

Create a short Q & A (1-2 page) interview with yourself that includes questions the media can ask you.
Step 6

Include a free article that magazines or newspapers can reprint and radio hosts can read on the air. Insert a brief bio with your book information at the end. Indicate on top that the article is free for reprinting.