How to Boost Your Marketing Efforts

Every business needs to devote time to marketing. Even if you already have a marketing program in place, it's a smart idea to stay on top of the pulse. So how can you improve your marketing efforts? Take into consideration these tips, of course. I think you'll find these simple strategies help. And remember--you don't' necessarily need a ton of money to make an impact!

Instructions

Difficulty: Moderately Easy

1. Be the early bird. When you get a prospect calling, return the call as soon as possible. I like to reply within 24 hours. Some prospective clients move quick when deciding who to use, so you want to put your company in the first slot.
2. Leverage the Web. If your company is not on the Web already, get there. Even a simple site will help online searchers see your business as a contender.
   
   For example, if a person is searching for contractors, for example, in their area, they may be more inclined to call you after getting a feel for your business. And they can get a sense for who you are with a website. Simple design and useful content do the trick to lure in prospects--so get online.
3. Ask for the sale. Once you've pitched a prospect, seal the deal. Don't let them hang up or click away without trying to secure the transaction. Offer a next step. For example, I ask clients if they're ready to sign an agreement (I freelance, so contracts are vital) or when we can get started working on the project.
4. Liven things up. It's always good to change the mix a little. If your company has had the same image, for example, for a few years, why not revitalize it with a fresh design? Or if you're accustomed to putting out the same print direct mail, why not change it up a bit? You can even offer a new sale or contest to get people noticing you.
   
   My favorite idea is to hold some sort of event and put out a press release to the local papers. Media attention boosts your image and will hopefully drive some sales. It shows your active in the community, too.

Tips & Warnings

• Always work on bringing your marketing to the next level.
• Continually focus on bringing in new customers, even if you have a steady stream.
• Don't spend tons of money on advertising when doing some public relations will work just as well.