How to Use an NCAA March Madness Pool as a Corporate Promotion

Every March, millions of people watch the NCAA March Madness basketball tournament to find out which is the best college basketball team in the country. Millions of people also take the opportunity pit their game-predicting skills against others in a March Madness pool. The NCAA March Madness tournament is an excellent opportunity for corporate promotion. You can increase awareness about a product or business and increase sales when you use an NCAA March Madness pool to your advantage.

Difficulty: Moderately Easy

Instructions

1. Decide what you will use as prizes. The nicer the prizes, the more people will participate.

2. Find a sports website to host the March Madness pool. Use a pay website to avoid making participants look at advertisements from other companies.

3. Create the March Madness pool name and rules on the hosting website. For a large event, use the traditional bracket system.

4. Advertise the NCAA March Madness pool to existing customers, potential customers and/or employees. Announce prizes, website host and sign-up deadlines in the ads.

5. Participate in the tournament pool by talking with people on the message board. Don't try to push products or talk about the company. Simply interact with people.

6. Celebrate the winner of the pool on the message board for all to see.

7. Deliver the prize to the winner as quickly as possible or your reputation will suffer.

8. Take pictures of the winner of the March Madness pool and get comments from the winner on the overall experience.

9. Use the winner of the March Madness pool to promote the event the next year and in future advertisements.

Tips & Warnings

• Provide some type of coupon to the participants in this corporate promotion as a way of tracking results.
• The promotion will grow as you run an NCAA March Madness pool for several years in a row.
• Use something your company offers as the prize so the actual cost of the prize is not high compared to the value of the prize to the winner.
• Use a website host that allows you to post your corporate logo and information for all participants to see.
• You may want to limit the participants to the first 100 to 1,000 or more who respond.
• Get contact information from all participants so you can send them information about your business in the future.

Who Can Help Sponsored

• Tired of Being Tired? Fight Fatigue and Try FRS for FREE!