How to Promote a Sale

“Sale" is one of the magic advertising words. Nothing stimulates a buying frenzy better than a well promoted sale. Positioning is key to make your sale a great success. Here are five ideas to consider.

Instructions

Difficulty: Easy

Things You’ll Need:

• Sale signs
• Advertising
• Coupons
• Shopping Cart Program

How to Select a Sale Option

1. Hold a close out sale. Make room for creative and new products
   by offering the current version at a significant discount.
2. Give your customers a money break. Present a half price sale. Cut off fifty percent from all your products and services, or you can focus on just one product.
3. Advertise a coupon sale. Invite customers to enter a coupon or promo code to get a discount. Your shopping cart program will be able to set this up in seconds.
4. Offer free shipping for a limited time or upgrade customers to express
   shipping at no extra cost.
5. Give a free 30 day trial. Collect credit card information at the time of
   purchase, but don’t charge until the month is up.

Tips & Warnings

• It’s important to put a time limit to special offers to encourage the customer to buy now.