Things You'll Need:
- Work computer with word processing software
- Fax machine
-
Step 1
Familiarize yourself with press releases and learn how to write them effectively. Short, simple press releases are very easy to compose as long as you're comfortable with writing in general, proficient with word processing software and familiar with traditional press release style. You can delegate this task to the most appropriate staff member or, if your business works with an advertising or public relations agency, you can ask them to prepare your releases for you. It is much more affordable to take care of this in-house, however.
-
Step 2
Set up a press release template on your work computer so that you can compose them quickly and on short notice.
-
Step 3
Contact your local business journal and any other publication with a focus on your local business community, such as the business or money departments of your area's daily newspaper. Ask for complete contact information for the staff member that handles incoming press releases. Be sure to ask about the preferred method for sending releases; some publications prefer to receive them via email, while others prefer faxes or other methods.
-
Step 4
Write and submit professional press releases to these local publications in a timely manner whenever your business has news to share. Items of interest may include the introduction of a new product, the opening of a new location, the hiring of a high-ranking employee or a prominent community member, an award you've received or a relationship your business has established with a charity or non-profit. Read your local business journal regularly to get new ideas for the type of news that gets published, as well as to see if your press releases have been printed.
