How to Set Up a Yahoo Search Marketing Account

If you conduct business online, then you know the importance of using pay-per-click (PPC) search engines to drive quality traffic to your site(s). This one of the most effective online advertising methods you will find. While the majority of web masters may be familiar with Google Adwords, Yahoo offers PPC advertising as a powerful addition to your marketing arsenal. Setting up a Yahoo Search Marketing account is as easy as following a few simple steps.

Difficulty: Easy

Instructions

1. Go to your favorite search engine and type in the term "Yahoo Search Marketing" to find locate the account setup page. In most cases it will be the first result. Select "Click Here" where you see "Ready to Sign Up?"

2. Choose the "Self Serve" option by clicking on the orange "Sign Up" button. If you select Assisted Setup as an option, you'll have to pay $199, but the Self Serve option only requires a $30 deposit.

3. Locate the "Select a Market" and the "Select a Time Zone" drop-down boxes on the right side of the screen and make your choices accordingly. Click on the orange "Get Started" button when done to move on to the "Target Customers by Geographic Location" screen.

4. Fill in the radio button for "Entire Market" or "Specific Regions" to decide which market you want to target for your campaign, then click on the "Next: Keywords" button to proceed to the "Choose Keywords" screen.

5. Enter at least three keywords that relate to your campaign. Don't worry about typing in an entire list, you can add more keywords later. Just enter a few to get started, then click the "Next: Related Keywords". Add more keywords from the suggested list of related keywords, or leave your keyword list as it is and click on the "Next: Pricing" button to proceed to the "Tell Us How Much You'd Like to Spend" screen.

6. Type in the daily spending limit for your new campaign and select the "Next: Create Ad" button once to see Yahoo's estimates and again to move on to the "Create Your Ad" screen.

7. Input the Title, Description, and URL for your ad, then click the "Next: Review" button to proceed to the "Review and Activate Your Ad" screen. Enter the requested account information, then click on the orange "Activate Now button to launch your new campaign. The editorial team will review your campaign and your Yahoo search marketing account will go live once approved.

[iamstorme]

on 6/10/2008 Thanks for putting Yahoo.com out there. Although they only hold about 12-13% of the search marketing, they ARE an important inclusion to a SEM campaign. Correction though, self serve option only requires a $5 deposit.
Derek Brown
CEO. http://www.webxsposure.com

[JasneJ]

on 4/29/2008 Thank you.I did no know about the "self serve " option. I will try it!