How to Promote With Ezine Articles

Article writing is a positive way to market. It educates prospects, placing your message in front of thousands of potential customers with viral impact. It benefits your budget because you can do it for free. This method of marketing requires no financial outlay.

Instructions

Difficulty: Moderately Easy

Things You’ll Need:

• Computer
• Internet access
• Word Processing software
• Email account

How to Write Winning Articles

1. Explore the Ezine Market
   
   According to Charlie Page, owner of the Directory of Ezines, the online
   marketplace includes 300,000 ezines. Publishing estimates show that over 90% use free articles in their ezines. The market for your articles is gigantic and receptive.
2. Choose the Right Ezine
   
   Look for ezines that meet three qualifications:
   
   1. The ezine content matches your article theme.
   2. The ezine Editor accepts appropriate articles.
   3. The reader is a potential customer for you.
3. Focus on Article Goal
   
   Your main goal is to create an informative, interesting article and publish it in as many targeted ezines as possible. Seed the end of each article with a resource box which provides your website click through link. This brings visitors to your landing page for sales promotion and purchase.
4. Write a Winning Article
   
   Tell a fascinating story in your own unique voice. Provide a dynamic opening, flank it with three to five power points and conclude with a compelling call to action. The ideal length for ezine articles is 600 words. Format your article to 65 characters per line with a hard return at the end of each line. Involve your reader with action steps which can be taken to implement your idea.
5. Approach the Editor
   
   Research your targeted ezines and read several issues. Then email the Editor, commenting on what impressed you about the issues you have
   reviewed.
   
   Offer your own article and explain how it dovetails with the ezine
   content. Ask the Editor to notify you when the article is run. Close with a thank you for the Editor’s valuable time.

Tips & Warnings

• Ezine article marketing is a win-win-win negotiation. The Editor wins with creative, useful content. The reader wins with information that teaches to accomplish a key task. You win with thousands of ready buyers.