How to Create a Television Commercial

Most people think that writing television commercials are easy because they are short. But because of its short length it can be one of the most challenging pieces of creative writing because you only have about 30 seconds at the most to get your point across in a way that entertains.

Instructions

Difficulty: Moderately Challenging

Things You’ll Need:

• Awareness of what others would respond to
• Creativity

1. Decide the product you want to sell. Knowing your product will help you to decide whether your ad will be humorous or serious. Knowing the product will allow you to see whether you need to write a commercial to appeal to teenagers, children, adults, women or men.
2. Think about the reasons why someone would want to use the product or service. This gives you the springboard as to how you will present the product in the commercial.
   Remember, the goal of a commercial is to persuade the audience to buy the product or service.
3. Come up with something that people will remember and cause your commercial to stand out from the hundreds of other commercials on television.