How to Enhance Search Engine Optimization (SEO) with Your Web Site

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One of the major things that business owners are interested in when it comes to their Web sites is creating traffic to it. In technical terms, they want to enhance their "search engine optimization," or SEO. These steps will help you create a Web site that will be more visible in search engines.

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Instructions

Difficulty: Moderate

Things You’ll Need:

Web site creation software
Internet browser

Step1

Create a Web site using software like Front Page or Adobe Dreamweaver.

Step2

When choosing your domain name, select a name that accurately describes your business. Choosing a name that is close to the front of the alphabet should help your site come up sooner in search engines (for example, "www.AmericanPlumbing.com" rather than "www.FredsPlumbingSuperstore.com".)

Step3

Decide which keywords you want to be associated with your site. Choose words that are used commonly in search engines. Enter the keywords in the html coding of your pages. You can enter different words in each page, but be careful not to use too many keywords as this may have the opposite effect of what you're trying to achieve.

Step4

Incorporate your keywords in the actual names of your Web pages. For example, if you want people to find your plumbing site when they type in "commercial plumbing" in the search engine, name your pages "commercialplumbingprices.htm," "commercialplumbingtips.htm," etc.

Step5

Enter a description of your site and business using the description codes in the html files.

Tips & Warnings

It is difficult to guarantee where your site will appear when certain search words are used in engines like Google, but these steps should help your site appear closer to the top of the list.