Step1
Write for Exposure:
Write stronger copy for your sales page(s) to increase conversion rates.
Create and distribute articles for republication to seed inbound links.
Offer a free e-book and encourage reprints to create viral marketing.
Publish your own ezine to develop a prospect list and talk path.
Share your tips and resources on a blog for daily exposure.
Step2
Speak to Communicate:
Provide an audio message right on your website, with visitor start and stop controls.
Offer a podcast to verbally communicate ideas to prospects offline.
Broadcast an online radio show to promote personality and traffic.
Conduct a workshop or conference to educate and build credibility.
Hold a teleseminar to promote and to establish rapport.
Step3
Relate to Attract:
Include a regular interactive visitor survey to encourage return visits.
Introduce a customer loyalty program to build base and repeat purchases.
Create communication synergy by partnering with other online businesses.
Add a “refer-a-friend” link on every page to encourage viral marketing.
Engage in online chat to relate with prospects and to draw visitors.
Step4
Market for Motivation
Launch a mail campaign series, sending 4 postcards, one per week.
Establish an affiliate program to raise a sales force for your products.
Publish press releases to announce key news and create vital contacts.
Promote a pay-per-click advertising campaign to draw buying prospects.
Devote one hour daily to prospecting for customers or opportunities.
Step5
Test for Improvement:
Move your primary call to action above the fold and test page locations.
Split- test your sales pages. Change only one element for a valid test.
Test site configurations and landing page copy for improved conversion.
Seek survey feedback to research your prospects real needs and wants.
Start and test a SEO campaign to improve search engine rankings.
Set savvy strategies for online success.
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