Step1
Pursue the Postcard Persona
A postcard is a rectangular piece of thick paper or thin cardboard designed for writing and mailing with no envelope and at a lower postage rate. Postcards are usually printed by a private company, organization or individual. A postal card is issued by the relevant postal authority.
The United States Postal Service defines a postcard as: rectangular,
at least 3-1/2 inches high x 5 inches long x .007 inch thick and no
more than 4-1/2 inches high x 6 inches long x .016 inches thick. The contemporary postcard world does offer options for shaped postcards.
Step2
Grasp the Graphical Elements
Roger C. Parker, a marketing expert and author of “Design to Sell” outlines the basic elements for the postcard front and back:
Front
Visual – A graphical element that sets the mood
Headline – A brief statement that announces your offer to the reader
Eyebrow – A short phrase above the headline that introduces it
Kicker – A short phrase under the headline developing the offer
Text – The details of your offer, often in bulleted list form
Proof – Support for your message usually in the form of testimonials
Call to Action – Description of the action you want recipients to take
Graphical accents – Design elements such as lines, fills or borders
Back
Address panel – Your return address and space for recipient address
Step3
Promote Postcard Profit Paths
Postcards can increase your profits in several ways:
Increased Web Traffic: Use postcards to announce new website content.
Special Events: Postcards spread the word fast about upcoming events.
New Product Introductions: Postcards brag on new and superior products.
Enhancements: Market product accessories or complementary products.
Lead Generation: Offer a free incentive to attract opt-in prospects.
Step4
Pull High Response Rates with Personalization
Cap Venture’s study of personalization showed that 69 percent of consumers Prefer highly personalized offers over non-personalized ones. Personalization covers your current clients with recognition and unique appreciation. Try the following personalization tips to raise your postcard response rates:
• Personalize the salutation of postcards
• Provide name and phone number of the prospect’s area sales rep
• Refer to customer’s last purchase and name the product
Step5
Program Victory With Variable Data Postcards
The technological breakthrough of Variable Data Postcards allows you to upload your mailing list and data so that each postcard is printed with specialized custom fonts. This approach will save you time and money. You will no longer need to inkjet address information or apply labels to the postcard back. Variable data postcards will captivate customers and potentially will improve your ROI.
Postcards project powerful messages.
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