Step1
Naturally your byline should contain your name. Pretty basic but you would be surprised at the number
of articles which do not have it. It is also okay to include a brief description about yourself. The key
word here is brief. Going on and on about what you did after graduating from Whatsamatter University
won't cut it for your readers. Instead focus on the benefits you can provide to them.
Also make sure your link is active and pointing toward the page you want. Then check it and check it
again. More website traffic has been lost due to the fact people click on a link and wind up on the
wrong page or worse "page not found".
Step2
These are the basic components of your resource box. More than anything, it must be interesting and
grab the attention of readers. A big part of this is your keyword selection. Keywords go along way in
not only helping readers find your article but getting them to also click over to your website. There are
a number of tools you can use for this; however you still cannot go wrong with Overture's free keyword
selector tool.
Step3
A word to the wise here: Stay away from stuffing your articles and resource box with keywords. Search
engines and article directories frown on this. Also stay away from using keywords that are not related
to the topic of your article. This is a classic deception with some writers and does not do anything but
tick people off.
Step4
You only get between three to five lines to persuade people to click to your website so give some real
thought to your resource box. A good device to assist you with this, are the magazines at your local
newsstand. Think about it. You walk by and see something that catches your attention. Chances are it's
a sharp headline with a persuasive subtitle that triggers you to read further. It could also be the headline
with a list of bullet points. The strategy here is to adapt some of the same attention grabbing techniques
to your resource box.
Step5
Always keep in mind the main purpose of your article resource box is to get people to travel from the
end of reading your article to your website. Make sure your article and resource box work as a team.
Provide good article content while showing people the benefits of clicking your link. By doing this you
are well on your way to more web site traffic
Comments
RecycleGuru said
on 3/14/2008 You can also recycle other e-waste accessories like inkjet cartridges, toner cartridges and cell phones. Go to Planet Green for inkjet cartridges (http://www.planetgreenrecycle.com) and RMS for cell phones (http://www.cellphonerecycling.com/)
favefive said
on 11/17/2007 Excellent tips!