Things You'll Need:
- A PC with an Internet connection
- A blog platform from Section 1
-
Step 1
There are many blog hosting sites available on the web that allow you to set up a blog in minutes! Typepad, Wordpress and Blogger are 3 of the choices you have. Visit all 3 and review their "how-to" sections and features. Choose and pay for the one you feel most comfortable with.
-
Step 2
After you have chosen your blog platform, you will need to choose a template and color scheme. Make sure that the template you choose has enough space for lots of writing, and makes the blog posts themselves the central focus point.
-
Step 3
Set up an About Me page, and be sure to include a link back to your main company site.
-
Step 4
Write an introductory blog announcing your intentions to blog about your business and products.
-
Step 5
Add widgets to your blog from sources such as Widgetbox to add visual interest, and keep readers eyes glued to your space.
-
Step 1
Add visual interest to your blog by putting pictures in the sidebars that depict your products or services.
-
Step 2
Publish blog posts that instruct your potential customers as to the benefits of your offerings, and be sure to include specifics.
-
Step 3
Make your blogging style warm and friendly, so that customers will want to do business with you.
-
Step 4
Be sure to sign up for Technorati and other blog cataloging services so your blog will be found. Adding tags to the end of each post will also help those searching for specific information to find you and your blog.
