How to Design Profitable Display Ads

The art of original copywriting to design profitable display ads is simple. Crafted creatively, a small display ad will generate productive leads every time you run it. You will capture high quality leads which convert easily to buyers. You will then experience a river of targeted leads, high conversion rates and purchasers who pay and commit to even higher priced items.

Difficulty: Moderately Easy

Instructions

Things You'll Need:

• Creativity
• Publishing software

1. Avoid costly errors like the following:
   
   • Repeatedly running an ad that generated no response on the
   first print. Reality demonstrates that if your ad brings no buyers
   on the initial run, it will generally never make real money
   
   • Imitating the ad copy and format of your competition
   
   • Placing the ad in the wrong media outlets to reach your audience
   
   • Attempting to sell the primary product in a small ad, instead of
   offering a gift to get the prospect’s name and address for your list
   
   • Emphasizing your company name, instead of a big customer benefit

2. Create a dynamic headline to attract attention. Bold your head and print it in upper and lower case NOT ALL CAPS. A string of capitalized letters is hard on your prospect’s eyes and mind. Focus your first words on the most powerful benefit your product promises. Never steal the headline value by planting your company name in this primary spot.

3. Speak directly to your reader in a language that sounds familiar. Hold a personal conversation through print. Write the ad as if you were just
   immersed in a face-to-face chat with the prospect. Avoid “advertising” jargon and talk in an informal, friendly style. Sprinkle your copy with “you” and “yours” to build rapport and engage the reader. When a person takes a moment to scan your ad, there is a spark of interest in buying. Fan that flicker into flames with a valuable complimentary gift and a
   benefit bigger than life.

4. Let purpose dictate your ad length. There is an industry misconception that all ads must be extremely short. Experience reveals that the more you tell, the more you sell. Customers need a sizzling headline to ignite their emotions. Then they want fine benefit-boosted facts to quiet the questions of the mind. Address crucial benefits, explaining what the reward is for the reader. Give your prospects a solid, attractive reason to contact your business.

5. Give your potential customers a compelling call to action. Ask your prospects to take the take the next step in your sales series. Multiple options are available for you:
   
   • Download a free report
   • Obtain a no charge coupon
   • Buy a product on limited discount offer
   • Book a free initial coaching consultation
   • Purchase a “special” available in limited quantity

Tips & Warnings

• Split testing on Internet ads will yield swift feedback on what words and advertising approaches touch your prospects most magnetically.

Resources

• Prosperity Pipeline