How to Get Free Products to Review on Your Blog
Have you ever wondered how bloggers get products to review on their blogs? Sometimes they simply go out and buy stuff and review it. But in many cases, companies provide bloggers with free products in exchange for a review. This allows bloggers to give an objective, first-hand account of the product's benefits, as well as any areas that may need improvement.
Does getting free products in exchange for your opinion sound good to you? You don't have to be best friends with company presidents to get them. The average blogger can do it too.
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Instructions
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Create one or more niche blogs. Make them about things you enjoy and are knowledgeable about.
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Fill your blogs with original and informative content. This will attract readers and pique the interest of companies who might be interested in having you review their products.
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Use search engine optimization to get more traffic to your site. This involves utilizing keywords effectively and gaining outside links to your blog. Doing so will increase your traffic and make your blog even more attractive to potential product providers.
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Write reviews of relevant items that you own or have experience with. Writing unsolicited reviews will give marketers a glimpse of what they can expect in exchange for providing you with free products.
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Make it easy for people to contact you by posting your email address on your blog or utilizing a contact form. Marketers can't provide you with free products if they don't know how to reach you.
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Check blogging forums and social networking sites for marketers and business owners who are interested in getting product reviews. You could also put out the word through these avenues that you are willing to review products.
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Sign up with paid blogging companies that facilitate product reviews. See the Resources section for links. Marketers who go through these companies often provide free products plus cash for the review.
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Tips & Warnings
Disclosing that you receive free products to review is important in order to maintain the trust of your readers. It's fine to do so creatively, so long as it's clear.
It's also important to be honest in your review, even if that means writing an unfavorable one. If you keep your criticism constructive, it can be of benefit to the company.
Resources
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Comments
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Anonymous
Apr 14, 2011
When looking at blogs to provide products too, we always look for targeted content. Obviously they must have traffic visiting the site! My best advice to bloggers, make sure the content you provide is targeted to the product you want to review! -
artzstuf
Feb 01, 2009
good tips on how to review for Free and get to keep the products the advertisers send bloggers! I just got a sample of shave away to review after I try it! Eco-canteen is sending me canteens to review too! Is a WIn, WIN situation for both the blogger and advertiser as most advertisers would have to pay someone to try and review their products or maintain a blog. This way all they do is send the product and they get the review. -Artzstuf
