Step1
If you are newer to the concept of SEO (short for Search Engine
Optimization) you might be wondering what all the fuss is about.
However if you have been running a website for a while you have
probably noticed the necessity for this practice which is essentially
the fine art of making your website easier to find for people searching
it using “niche language.”
Niche language simply means using terms and phrases in your
website or blog copy that are most commonly used by people when
they type what they are looking for into a search engine. These
phrases are also noted and collected by the search engine bots and
spiders that belong to the search engines. The more friendly the copy
in your web site is to the search engine spiders, the more likely
people are to find you (which of course increases your sales.) In
addition, the more hits you get from people searching for your
products or services the higher your web site will be indexed on the
search engine pages.
Remember how web pages work! It is basically one big popularity
contest. Essentially the more hits you have, the higher your ranking is
in the search engines. This leads to more business and more hits and
a website that is the equivalent of a wealthy rising cyber star!
Step2
Most people obtain their keywords by doing a bit of market research.
The keyword content is located by using a keyword search tool such
as the Overture keyword search tool. Once the top ten to twenty
most-searched-for keywords are found, articles are then createdaround each of these key phrases and posted to the web site. Each
of these new search engine optimized articles creates new pages or
the search engines to spider when people type in those key phrases
during a search. So in essence the search engine optimized article is
mainly a way to increase sales or membership conversions by
increasing your visibility in the search engines.
Being savvy about SEO is not rocket science. However it does
means knowing a bit about html and keyword optimization. It entails
knowing how to phrase things so that computers understand the
language of what it is you are trying to convey or sell when you
submit your site to the search engines.
Step3
Practicing effective SEO techniques can involve using simple market
research skills but it is not as technical as it sounds. Some of the
best marketers in fact would say that to some extent it also involves
using your intuition to second-guess what your customers might be
looking for every time they use a search engine such as Google or
Yahoo to search for a product.
The reason it is so important for you to know how to talk to robots is
because it is an aspect of web site and e commerce marketing that is
vital to the branding and marketing of your product or service. By
doing just a few simple things, you can give your web site an edge
over the competition's by making your business recognizable to both
spiders and potential visitors alike.
Authority 
