How to Craft a Website Creative Brief
A Web creative brief is a document written that offers you or your company's Web design services to a potential client who needs help in creating a website. The document is separated into several sections and serves as an introduction about you to the client and details your proposal and history. At a minimum, a brief includes sections regarding the project's proposal, audience, features, budget, goals and technical requirements. A Web brief should not exceed two or three pages in length but should still be specific enough to make you or your company stand out to the potential client among a selection of other companies.
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Instructions
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Open a new text document. Type a title for the Web brief.
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Type the Introduction section. Include information that summarizes the project, introduces you and/or your company and what you have to offer. Be concise -- this is only the introduction, after all.
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Type the Proposal section. Describe the purpose of the project. Why are you designing a new website or redesigning an old one for the client? Explain the problems and how you are equipped to solve them. This section can also include a description of the website's design, how you and the client share creative control and how to communicate with each other.
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Describe the Target Audience in a new section. Include information about who to market the new website to upon launch. Few websites exist to please everybody, so be specific about your audience and detail how you will attract people.
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List the website's Features in the next section. Include every major selling point the website will have, especially features that make it unique. List different sections, interactive features, updates and even list how much page space you will reserve for advertising if necessary. Use a bulleted list if you want to keep this section brief.
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Type the Goals section next. This section should break down how you will create the website, including the time line, deadlines for certain parts of the project and ongoing promotion and maintenance after launch. Stick primarily to goals you can guarantee, and refrain from goals that are out of your control, such as a promising to have a certain number of visitors in the first month.
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Describe the Technical Requirements in the following section. This includes information about what programming or scripting languages you intend to use, browser compatibility and platform. You can also list security and accessibility features, depending on the scope of the project and the intended audience.
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Write the Budget section next. Be specific about the costs, including what you will charge for your services as well as any administration fees. To your potential client, this may be the most important section in the brief, so use accurate numbers based on what you propose to do.
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