Things You'll Need:
- Customer demographics
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Step 1
Know your product and audience completely.
Review the essential benefits, features and weaknesses of your product or service. Assess how you stand up against marketplace competitors. Run customer surveys for real feedback on product quality and advice on new directions to pursue for product lines.
Identify and address the specific needs of decision-makers, production managers, purchasing agents and also individual customers. Design advertising that speaks to the unique motivators of each audience segment. You may need to design a series of separate ads to reach each distinct group in a convincing manner. -
Step 2
Clarify your advertising goal.
Create copy targeted toward that single point. Do you want to increase sales, stimulate inquiries for list building, introduce a new product or enhance your brand name? -
Step 3
Send a clear message.
Simple design, motivating message, and compelling call to action - these are your core ad elements. Provide only the information necessary to accomplish your goal. If you want customers to call in an order, make sure to list the 800 number. If your objective is to generate leads via a download gift, offer your website address and invite visitors. -
Step 4
Hook the customer's happiness.
Provoke a strong emotional response with headlines, graphics, words
and concepts that enter the "wow" range. Unique graphics and very
dramatic headlines work persuasively to captivate the readers and move their eyes onto the main message. Your goal is to stimulate a strong
"That's for me!" response with action feet on it. -
Step 5
Provide contact information.
Make it easy for your customers to reach you. Encourage them to do business with you. Every ad should identify your company name, street address, phone number and website location. This information adds credibility and reliability to your advertising claims.
