Things You'll Need:
- Video camera
- Lights (soft box)
- Candidate
- Message/speech
- Music
- Money
- Writer
- Director
- Cast and crew
- Cue cards
- Black markers
- Editor
-
Step 1
Meet with writer and candidate to discuss important issues that will appear in ad. In this meeting, you will decide the tone and overall message of the ad.
-
Step 2
Meet with director and producer to determine logistics of your ad. Issues such as lighting and props will be discussed. Storyboard draft should also be created during this meeting.
-
Step 3
Distribute script of political ad to all cast and crew members. The script should include enough details to allow make-up, wardrobe, and other crew members to have everything they need for a successful ad.
-
Step 4
Schedule table read of script. During this read make written and logistical changes to original idea. Change or replace props and wardrobe as needed.
-
Step 5
Distribute shoot schedule and finalized scripts to cast, crew, and candidate. Everyone should receive a copy and be clear when to arrive for the shoot.
-
Step 6
Shoot video and audio footage for political ad. This includes voice-overs as well as footage of candidate interacting with constituents.
-
Step 7
Edit video footage to match tone and message of the ad as envisioned. Consult candidate and sympathetic organizations for additional editing of message.
-
Step 8
Distribute video via the internet, video, and television. Your political ad should appear where voters are likely to see it; which means you need to cover all genres.
