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How to Publicize a Charity Auction

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By eHow Contributing Writer
(1 Ratings)

Notifying the public of a charity auction is important. This can increase the attendance and money earned for the charity. There are many ways to publicize a charity auction. Have the entire event planned out so you have all details available when asked for them. Follow these steps to publicize a charity auction.

From Quick Guide: Fundraising Solutions
Difficulty: Easy
Instructions
  1. Step 1

    Contact local news stations. Ask the producer if they are interested in doing a story promoting the charity auction. Ask a local anchor to be the master of ceremonies for the event. You may get a higher attendance rate with local media personnel attending. This can be an intense tool to publicize the charity auction.

  2. Step 2

    Purchase air time on a local television station. A quick commercial can bring a lot of attention to the charity auction. Be sure the commercial will air during peak hours to get the most attention.

  3. Step 3

    Place an advertisement in the newspaper. The local events section of the newspaper is a good place to publicize a charity auction. Be sure to include details of the charity the auction will benefit.

  4. Step 4

    Attach flyers on cars and trucks in multiple parking lots. Place a flyer with information about the charity auction on the windshield. This will ensure that drivers will see them before taking off.

  5. Step 5

    Call radio stations. Check with the producer of your favorite morning show team. Many disc jockeys will give the charity auction a "plug" between songs.

  6. Step 6

    Lease billboard space along a major highway. This will work as an attraction to people just passing through the town.

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