How to Qualify as a Value Added Reseller

Value added resellers, or VARS, resell an existing product while adding the value of their own specialized services. Most opportunities for value added resellers are in technology companies. Companies from Microsoft to smaller hardware and software companies have VAR programs. Becoming a VAR allows you to align your business with a larger company and benefit from training and certification programs.

Difficulty: Moderate

Instructions

1. Understand that while requirements vary by company, general qualifications include training, product knowledge, and a commitment to the value added reseller program.

2. Visit the company's website. Research the products that you interested in reselling. Get a general idea of requirements for Value-Added Reseller programs. Ask for addition information such as brochures and product manuals.

3. Find out what competencies the company offers. Choose the one that matches your business most closely. For example, some companies offer VAR programs for companies that build servers and computers. There are also opportunities for developers who customize software programs.

4. Investigate the training requirements and determine how much time it will take to complete training. Decide whether you have staff members with the aptitude and availability to be trained in the product.

5. Take tests to demonstrate proficiency in the deployment and use of the products.

6. Demonstrate your commitment to the company by ingraining the partnership in your company culture. Make sure all your employees have some knowledge of the company you are partnering with and the products you resell. Keep up with changes in the company, new product offerings, and company news.

7. Find out if there are minimum sales requirements. Analyze whether you need to implement marketing campaigns or expand your sales force to meet the requirements.