Difficulty: Moderately Challenging
Step1
Develop the perfect market value proposition by getting to the bare bones of what you do and why you do it. Carefully choose the words that best describe what you can deliver.
Step2
Know your target audience. Write the proposition to that audience using clear language that speaks to the needs of the target group. Speak directly to the customer. Speak their language. Tell what your product or service can do for them. Don't just describe your product. Make it personal.
Step3
Show what your company can do to meet their needs. Make sure you prove what you say. Be specific so the customer can visualize a problem being solved by your company.
Step4
Appeal to their emotions and to their pocket books. Use percentages to show exactly what you can do. Show monetary gains, saved time and increased profits. Let the numbers speak.
Step5
Know your competitor and show how your company can meet customer needs better than the competition. Don't cut the competition down; just show how your company does it better.
Step6
Hook your customers. Make customers want to know more. Capture their interest. Make them take notice and keep it short.