How to Create Market Value Propositions

Any solution to a business problem loses value when it's not clear. Follow these tips to create a market value proposition and show prospective clients and investors what you have to offer.

Instructions

Difficulty: Moderately Challenging

1. Develop the perfect market value proposition by getting to the bare bones of what you do and why you do it. Carefully choose the words that best describe what you can deliver.
2. Know your target audience. Write the proposition to that audience using clear language that speaks to the needs of the target group. Speak directly to the customer. Speak their language. Tell what your product or service can do for them. Don't just describe your product. Make it personal.
3. Show what your company can do to meet their needs. Make sure you prove what you say. Be specific so the customer can visualize a problem being solved by your company.
4. Appeal to their emotions and to their pocket books. Use percentages to show exactly what you can do. Show monetary gains, saved time and increased profits. Let the numbers speak.
5. Know your competitor and show how your company can meet customer needs better than the competition. Don't cut the competition down; just show how your company does it better.
6. Hook your customers. Make customers want to know more. Capture their interest. Make them take notice and keep it short.

Tips & Warnings

• Remember you want to leave the customer wanting your help.