How to Write a Marketing Brochure
If you have a service or product to sell, one of your most effective tools is a marketing brochure. A brochure can give a potential customer insight into your company, describe your product and include pictures so people can see firsthand what you are offering. Write a marketing brochure and get it into the hands of the public, and see the difference it makes in company sales.
- Difficulty:
- Moderate
Instructions
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1
Direct your brochure toward a specific audience. If your product is for teens, write a brochure geared toward a younger crowd. Know your audience and potential customers and gear your brochure toward them.
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2
Lay out the brochure in a way that utilizes both text and pictures. Most people are drawn to photos rather than long text passages. Use photos to draw interest in the product. Brevity is often more beneficial when writing a marketing brochure.
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3
Stress the benefits of your product more than describing all its features. Use examples and, if possible, quotes from customers who have successfully used your product.
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4
Write in a simplistic, conversational tone. Too many marketing brochures are written in a dull, dry, to-the-point manner. Use colorful language that draws a customer to read on.
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5
End the brochure by engaging the potential customer to buy your product or use your service. Build up to this point, then leave the customer with the feeling that he or she needs or can greatly benefit from using your product or service.
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Tips & Warnings
Don't get too technical or detail-driven when writing a marketing brochure. Hit main points enough to interest customers, but don't bore or confuse them with too many details.
Most people only skim the written portion of a marketing brochure, so keep the writing short. Hit only one or two main objectives. Save details for face-to-face meetings with customers.
