How to Create Unconventional Direct Mail
Are you planning a direct mail campaign and want to improve your results? Don't worry--not only is it possible, but the results can be quite rewarding. You only need to think a little outside the box. Read this eHow to learn more.
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Instructions
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Use postcards to send a press release. Create cool graphics, and be sure to focus the text on a single event, such as a new item your company sells. Keep the text simple, and keep track of the responses to the postcard.
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Send the postcards to specific people-especially existing customers.
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Decide on the size of the direct mail, and also its mechanics. You could have the mailing fold in a unique way, or have unusual fonts or graphics. Making your mailing interesting and different can help in its success.
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Consider using colorful stamps versus metering the mail. The stamps you choose could add to the overall appearance of your mailing.
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Write killer, compelling text that draws the reader in. It's worth spending a lot of time on this step. The text is as important, if not more so, as the graphics.
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Include a free offer with your mailing. This can encourage a response to your direct mail campaign. Nothing like something free to spike your customer's interest.
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Make follow-up calls to those to whom you send the postcards. There's no better way to track the responses than that.
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