How to Sell Jeans in Europe

Jeans in Europe has taken on different symbols, depending on the decade. Jeans stood for freedom after the end of the Second World War; the 70's brought bell-bottoms and creativity; the 80's introduced jeans with designers' labels on rear pockets; and in this millennium, one can see jeans on the catwalk. Since jeans are such a popular item in Europe, a business-minded person may wonder how they cash in on this market.

Difficulty:

Challenging

Instructions

1. Buy jeans from a wholesaler for resale. Check out our Resources section for liquidators and Internet bidding sites.

2. Research forgotten sizes. Although plus-sizes aren't as forgotten as they once were, research the plus-size market in Europe to see if it would be profitable to invest in plus-size jeans for resale.

3. Peruse denim importers directories. These directories help to put those individuals and companies wanting to sell to the European market as well as other countries.

4. Think European when it comes to sizing. A size 10 in the U.S. is a 40 in Europe.

5. Apply for a passport, if your plan is to travel to Europe instead of hiring a proxy or selling online.

6. Write a business plan. Include why selling jeans in Europe would be profitable for you. What will your out-of-pocket cost be? Will you be able to recoup your cost and make a profit? These are a few of the questions that you ask when starting any business.

Resources

• Look for wholesale jeans that you can bid on.
• Export.gov
• You can purchase jeans from liquidators from this site.