How to Get a Celebrity Endorsement
Turn on the TV or flip through any magazine and you're sure to find a celebrity advertising some product or another. Getting a celebrity endorsement is a great way to turn the eyes of the world onto your product. Celebrities endorse everything from sneakers to cookware. If you want to increase the sale of your product a thousandfold, get a celebrity to endorse it.
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Instructions
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Decide which celebrity would best represent your product. If, for instance, you are selling athletic footwear, you'd most likely want a star athlete to endorse your product.
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Obtain that celebrity's contact information. If you're going for an actor, you can contact the Screen Actor's Guild to get the name and contact information of the actor's agent. Some celebrities, like authors and musicians, have their own websites with contact information.
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Write a letter to the celebrity asking them for their endorsement. Explain your product. Include anything that might help include the following: press releases, photographs, marketability of your product and target audience.
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Present some sort of hook that might draw the celebrity to endorse your product, if possible. Be creative. Make it seem that no one else would be right for the endorsement. Stress the additional publicity and exposure the celebrity can get by endorsing your product.
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Detail the level of involvement you will need from the celebrity. A celebrity's time is valuable; if you think the person you've chosen is unable to devote a significant amount of time for the endorsement, let him know that a blurb or statement to include in a press release would be fine.
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Follow up after a few weeks if you don't get a response. Most often an assistant opens the celebrity's mail. Write a polite, concise follow-up letter. If a few attempts go unanswered, pursue another celebrity.
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Tips & Warnings
If obtaining a world-known celebrity seems impossible, consider a local celebrity such as an author, political figure or athlete who might be more approachable about endorsing your product.
