How to Understand the Corporate Culture in France

Doing business with people from another country requires some finesse whether you are visiting their country or they are visiting yours. The French place a great deal of value upon courtesy, appearance and titles or class. If your goal is to successfully communicate, negotiate and build a professional relationship with your French counterpart, follow these helpful tips for understanding the corporate culture in France.

Instructions

1. Schedule meetings and appointments at least two weeks in advance. Many meetings take place over a meal, and lunch is a good time of day to schedule an appointment. Your first point of contact will most often be the secretary.

2. Be punctual. The French have a more formal society based on class and title. If you are going to be late for an appointment or meeting, a phone call is required to inform as to the reason for your delay.

3. Apologize if you do not speak French. Most business people do speak English, but it is always a good idea to learn some of the key phrases in the native tongue.

4. Shake hands when greeting and leaving. The French handshake is less firm than an American handshake. A light grip followed by a brief shake and eye contact is customary.

5. Dress appropriately. The French take pride in their appearance and typically dress conservatively but in well-tailored clothing. Avoid bright colors or flashy jewelry.

6. Be prepared for lengthy meetings. The French consider this a time for debate, straight-forward questions and answers, and they frown upon high-pressured tactics or exaggerations. Meetings are the time for issues to be discussed, not decisions to be made.

7. Maintain eye contact throughout a meeting. Exhibiting patience for protocol and hierarchy will be noticed and will surely progress the relationship by establishing trust and respect.

8. Be aware of the volume of your voice. Becoming too loud can be offensive to the French. Many discussions can become intense, but the French enjoy the art of conversation and debate.

9. Maintain your respect of privacy throughout a meeting, even if you feel it has gone well. The French often keep their business and personal lives separate.

Tips & Warnings

• It is customary to exchange business cards at an introduction. Consider having one side translated into French.

• Dark clothing is best for both men and women. Classic suits that are well-tailored are best.

• Avoid getting too casual or comfortable. Always address the person by his or her appropriate title and last name. Avoid using first names.