How to Write a Company Tag Line
In business, nothing is more important than the first impression. A company tag line must be attractive and informative to consumers and potential customers. In the few seconds that it takes to read a tag line, it must relay the company's purpose and draw a person's interest enough to make them want to learn more. Here are some suggestions for writing a company tag line.
- Difficulty:
- Moderately Easy
Instructions
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Prioritize your goals. When writing your tag line, focus on the specific things that you want to emphasize. A tag line is usually a short, concise statement so you will not have long to say what you are trying to say and say it effectively.
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Make it memorable. Some of the best tag lines are the ones that are so unusual, quirky or just plain funny that they are simply unforgettable. The question, "Where's the beef?" was used by a national burger chain in the 1980s but became so well known that it was also used by presidential candidates. It may have only been three words long, but it indicated to consumers that burgers from that chain were beefier than the competition's fare and delivered them in a humorously memorable way.
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Consider your delivery. Your tag line will be received differently depending on the medium by which it is delivered. Tag lines used in television or radio ads have the benefit of diction and voice inflection so you can make the tag line one that sounds funny or interesting to someone hearing the slogan but not necessarily seeing it. Tag lines used online or in newspapers and magazines should be worded to "jump" off the page and be memorable to the reader.
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Make it flow. Use phonetics to create a tag line whose words start with the same letter or have similar sounds in them to make it memorable, or write a tag line that rhymes so that it flows off the tongue easily. Tag lines that use well-known language and common terminology are well received by larger demographics and are effective in reaching more consumers.
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Write for your audience. When writing a company tag line, take into consideration the people that the company is most likely to target and the geographic area in which the tag line will be circulated. If writing for a younger audience, it might be advantageous to use slang or popular terms to appeal to younger people or reference a recent big event, favorite sports team or local celebrity that most people in the area are likely to know about and be familiar with.
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