How to Write a Corporate Backgrounder
A corporate backgrounder is a document outlining your company. It is written for the media. You want to include all the information that is relevant to your company such as your purpose, your market and your ability to solve a problem. Use these tips to write a corporate backgrounder.
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Instructions
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Include your company name, description and the main things your company can do. List the points that would convince someone that your company is the best in a specific area. Explain why.
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Know your audience and your market niche. Know who you are speaking to and why your company is the best suited to fulfill this niche. Offer solutions to a problem.
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Keep the backgrounder professional and straightforward. You want to convey the main points not impress someone with flashy material. Stick to the facts.
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Include background information about your company including the history of the company. Tell how you got started and where you are today. Talk about your customers and what you hope to achieve.
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Prove your expertise in your field. Be confident and show why your company is competent and qualified.
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Know the size of your market and your customers. Describe your customers in detail.
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Include the names and positions of the key players in your company. Describe your financial situation with regards to your products and services, your profits and who is investing in your company.
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Use basic design principles. Keep the document short and easy to read. Use short paragraphs with headings for each section. Use white space to separate the sections. Readers can then browse for the information they need.
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Tips & Warnings
Don't exaggerate. Only write what you can prove.
