How to Market for Holiday Harvests

Develop a savvy promotional campaign for the Thanksgiving through New Year period to market for holiday harvests. The "buyer impulse" reigns during this joyful season. Many businesses generate fifty percent of their sales revenue during this quarter. This is an ideal time to present your products and services to responsive customers. Enjoy these holiday marketing strategies and boost your sales.

Instructions

Difficulty: Moderately Easy

Things You’ll Need:

• Email account

1. Touch hearts.
   
   Send a holiday card or E-card to thank your customers for their loyalty. The personal touch produces magical revenue results in your seasonal business encounters. Talk now to your subscribers via joyful emails or newsletters. Express your appreciation and ask them for feedback on plans for the new year. Is there a relevant issue they want to learn more about? Do they prefer to see particular products on sale or bundled?
2. Promote packages.
   
   Holiday packages are sensational sellers. They serve your customers by taking the “thinking” out of buying. Food specialty sites work this choice principle powerfully by blending baskets of cheeses, snack meats, fruits and tasty nuts. How can you pre-package multiple appealing products to easily create attractive gift items?
3. Offer price options.
   
   Reveling retailers rejoice their customers with present-perfect products suited for every budget. Provide a range of gifts from under $10 to over $100 to attract buyers from the smallest to the tallest.
4. Discover discounts.
   
   Offer your prospects an incentive to buy from you this holiday season. Give a discount and extend the expiration date into January. Promote the purchase of multiple products and services via volume discounts. For example, offer 20% off on orders over $100. People are prone to buy at the invitation of a discount. It’s the extra purchase edge.
5. Launch a loyalty club.
   
   Create a club of the month membership program. This winning strategy enhances customer loyalty and longevity. These programs operate best when you partner dramatic discounts with enduring long-term purchase commitment. Brainstorm unusual creative ways to link this tactic to your business and the holiday theme.

Tips & Warnings

• Announce your new product packages and discount opportunities in your pre-holiday newsletter for customers and prospects.