By eHow Business Editor
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In a pyramid scheme business model, money is generated by recruiting new members and inserting them into a multi-level structure, much like a pyramid. Money is distributed to individuals in the higher levels. In its purest form, a pyramid scheme business model offers no services or products and is usually considered illegal because it is non-sustainable. However, you can use certain elements of this model in other business applications, such as multi-level or network marketing.