-
Step 1
Do some research. If you're going to talk about student loans, and
you're a loan officer, then read up on the latest student loan news on
www.google.com and check out newsletters in your field. -
Step 2
Have a plan: Write down some notes prior to the show. What points
do you want to make, and what items will support your arguments? Jot
them down and keep them handy when the host patches you through. -
Step 3
Be pithy. Your thoughts may deserve a long, complicated discussion,
but the radio format makes that kind of dialogue all but impossible.
Get to the point and be prepared to back it up. -
Step 4
Listen up. First timers may be biding their time to get a certain
thought out, but a radio conversation must be a two-way street. Listen
to what the host is saying and respond to his or her cues. A good
radio host will be able to direct the segment and make you and she
sound better than you might imagine. -
Step 5
Feel free to disagree. Don't force an argument where one doesn't
exist, but don't be afraid of disagreeing with the host. Those
discussions can be good radio, and they might convince the host to
invite you back on for a future installment.









Comments
ellischristina said
on 2/11/2008 Yes, being the guest on a radio show is fun and a great way to get your likeness out there. Morning shows are the best for publicity but be prepared to get up very early. You may be going in to the station or often just respond via phone.
citricguy said
on 1/1/2008 I love the list, especially #4. Sounding comfortable, and working "with" the interviewer can make it much easier to be invited back.
Also, you may find this interview helpful: http://www.recognizedexpert.com/expert/f10/alex-carroll-how-guest-radio-8/
Blackbear said
on 12/15/2007 Great advice. Thank you ! Whenever I'm a guest on the radio it's never easy, but it is very helpful to be prepared!